
Secure browser to Web server communications when collecting financial and personal data
- eCommerce sites
- Banking applications
- User/Member login pages
- Sign-up pages
- VPN access
- Web access to email
- Intranets
- Sensitive business information (business partners, remote offices)
Secure server to server communications to improve data and network security
- FTP sites
- Database and application servers
- Communication between email servers
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Online Business Has a Problem
Phishing is rampant
- Over 144 brands hijacked in December 2007
- Over 25000 new Phishing sites reported in December 2007
Users need help distinguishing legitimate sites from crafty phishing sites
- Phishing sites fool up to 90% of online consumers1
Consumer distrust growing as a result
- 84% believe businesses not doing enough to protect them
- 24% don’t purchase online at all2
Displaying premium security is an opportunity for online businesses
- 64% of shoppers who have abandoned a purchase would have completed it if a recognized trust mark were on the site3
- Users will spend 4% more if they know that privacy is ensured4
- Nearly $2bn lost in US e-commerce due to security concerns5
1 Harvard/UC Berkeley April 2006
2 Forrester Research December 2005
3 TNS Market Research August 2006
4 Camegie Mellon University August 2007
5 Gartner Survey, Inc
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