Dedicated vs Shared SSL

One single fully qualified domain name per certificate

• More credibility with the customer
• - Customer won’t experience a domain name change in middle of shopping experience (i.e. go from http://www.mydomain.com to https://sharedssl.com/mydomain or https://mydomain.sharedssl.com if the wildcard method is used)
• Reduces Risk of low-customer confidence

Prevents users from experiencing a domain name change during the most important part of the transaction - when they’re entering their payment information

Consumers are more likely to purchase from a site that uses a dedicated SSL certificate

The Bottom Line:
The cost, ease of obtaining an SSL certificate and potential loss of revenue from hav(ng a shared SSL. make having a dedicated SSL certificate critical

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Wildcard certificates used to secure an unlimited number of domains with one certificate

• All domains must end with the same 2nd level domain
• Domains must share one physical server
• Domains must share same number of levels

- EXAMPLE: a certificate with *.domain.com as the Common Name can protect mail.domain.com and secure.domain.com but not mail.secure.domain.com (too many levels)

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