Online Business Has a Problem

Phishing is rampant

• Over 144 brands hijacked in December 2007
• Over 25000 new Phishing sites reported in December 2007

Users need help distinguishing legitimate sites from crafty phishing sites

• Phishing sites fool up to 90% of online consumers1

Consumer distrust growing as a result

• 84% believe businesses not doing enough to protect them
• 24% don’t purchase online at all2

Displaying premium security is an opportunity for online businesses

• 64% of shoppers who have abandoned a purchase would have completed it if a recognized trust mark were on the site3
• Users will spend 4% more if they know that privacy is ensured4
• Nearly $2bn lost in US e-commerce due to security concerns5

1 Harvard/UC Berkeley April 2006
2 Forrester Research December 2005
3 TNS Market Research August 2006
4 Camegie Mellon University August 2007
5 Gartner Survey, Inc

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