VAIOWEB » encryption standards

January 28th, 2008

Build trust to build your Brand

Would you part with sensitive information like credit card details or your social security number, without any assurance that the information will be kept confidential? Neither would I, especially in an online environment.

So how does an entrepreneur gain the trust and confidence of his customers? Especially if he wants to boost his sales and cater to a larger market, without having to spend too much time and effort in building a trustworthy brand.

Various studies have revealed that a large amount of customers abandon a site for lack of security. The smaller the company, the greater is the customers’ concern. Surely, nobody would knowingly want to turn away a potential customer. To get a step closer towards building a brand that is trusted, a wise choice would be to invest in an Digital Certificate.

An estimated 59.8% of online shoppers abandon their purchase process resulting in a loss of a substantial amount of money.* When it comes to parting with sensitive information, Digital Certificates have the highest scope to minimize Shopping Cart Abandonment, especially during the check-out process. Simply because it is widely known that Digital Certificates encrypts the sensitive information entered unintelligible to all but the parties involved. Thus, increasing the motivation for customers to shop online. Another important thing that Digital Certificates do, especially now days with advanced browsers, is prevent a “security pop-up” from appearing during the purchase process.

This is precisely why Digital Certificates have become such an important aspect of every online business.

At VAIOWEB, you will find Thawte Digital Certificates - A Verisign Product; only difference being the prices are much lower than what Thawte themselves offer, or anyone else for that matter. The “trusted seal” logo that comes with Thawte Digital Certificates will be positioned on the website, thus escalating the brand worth in the minds of the customers many times over.