SSL branding is synchronous with Trust. It’s been repeated time and again that customers will definitely not doubt your ’sincerity to do business’ once they see you have certified and secured your website with a SSL certificate. Which directly translates to - using a trusted Certification Authority is essential for an effective Online Business.

Purchasing from proven, established vendors, specially in case of security products such as Digital Certificates, brings up the inevitable - How do I choose a SSL Certification Authority (CA) that my customers will Trust?

There are several things that buyers should look for when purchasing a certificate:

* Reputation and Credibility of the CA
How long have they been in business?
Consumer Awareness?
* Ubiquity of the Root
Is it embedded in all of the popular browsers?
* Root is owned by the CA
And not chained like Third Party SSL certificates.
* Lifecycle Management Tools
How easy is it to install, renew, reinstall and revoke if compromised.
* Ease of Acquiring the certificate

For instance, Thawte provides their esteemed list of clients, that include Google, 3M Company, Honda Canada, Hershey, American Airlines, Credit Suisse Group, among others, with Root Certificates.

Removing all elements of doubt, Thawte has obtained the Trust Factor by successfully implementing the highest encryption and authentication standards recognized today.